About Us:

"Mike Freedman and his colleagues at the Web Site Marketing Group offer effective online marketing services built on a foundation of accurate research, significant knowledge of Internet technology and a deep understanding of offline and online marketing communication tactics. I'd strongly recommend working with the Web Site Marketing Group to developers who are considering options for expanding web site marketing efforts."

Chris Lambrou
CEO, CGL Computing www.cglcomputer.com

"I've had the good fortune to work with Mike Freedman on several occasions. Mike's attention to detail is second to none when it comes to analyzing and recommending the best avenue to take when embarking on a media campaign. He's not only detail oriented, he's fast, efficient, and organized. Additionally, because he's an obsessive researcher, he seems to find out about new and effective marketing methods before anyone else. His fertile and creative mind also comes up with successful marketing strategies that others have never even thought of. Any company that gets Mike to work with them is simply lucky, and should be ready for a great ROI experience as a result."

Bob Sullivan
Web Developer, The New Media Group
http://rjsullivan.com

"Easy to work with, accurate, prompt, efficient, with a strong sense of CARPE DIEM, all describe Mike Freedman."

Virginia M. Wasser
Second Vice President, Shearson Lehman Brothers

Bio - Mike Freedman, CeM, CIMBS - President, Web Site Marketing Group, Inc.

Freedman established a successful enterprise that provides Internet marketing consulting services for companies and organizations. The Web Site Marketing Group offers detailed marketing analyses that serve as roadmaps for future site marketing and development plans and recommendations for usability testing sessions that gauge the effectiveness of new e-commerce systems and features. The Web Site Marketing Group offers a select set of communications and consulting services, including search engine marketing and online public relations, to operators of small and medium-sized business web sites.

Freedman also frequently focuses on online marketing issues through his speaking and writing. He has been repeatedly selected as a speaker by national conference companies that organize conferences on online communications.

Previously, Freedman served as Vice President Marketing for ArtNexus Online, Incorporated, where he managed Internet marketing, strategic planning, e-commerce and direct marketing for a web site and magazine focused on Latin American and Hispanic art. He was also responsible for content development, review and approval, search engine optimization, log analysis and user tracking. A comprehensive media relations effort led to increased awareness of the magazine and a 2,557% increase in web site traffic. The search engine marketing campaign led to the selection as a news source in Yahoo's Art & Museums news section.

Freedman also worked as Director of Internet Marketing for the Life Extension Foundation Buyers Club, where he led a team of Internet marketing specialists for a multi-million dollar health supplement company. Scope of responsibility included advising the CEO on web site development and marketing issues, training marketing team members, developing and distributing a newsletter to an audience of 8,000 and monitoring Internet marketing campaigns including banner advertising, sponsorships, portal deals, pay-per-click campaigns, affiliate marketing efforts and e-commerce tenancies. Innovative marketing programs generated over $11 million in yearly online sales and achieved up to a 650% return on investment. An Affiliate Program recruited over 1000 affiliate organizations and generated over $1 million in gross sales. LEF broke new ground in Customer Relationship Management through use of IContact technology.

From 1993 to 2000, Freedman also served as principal of American Healthcare Consultants, Inc., where he
Directed national health care communications for a leading healthcare management consulting firm. Position entailed developing professional associations, publications, conferences and web sites for a multi-billion dollar healthcare niche. Developed, marketed and managed the American Academy of Wound Management, which serves as the national certifying board for physicians, nurses and therapists involved in wound care.

Freedman fine-tuned his public relations skills at Bruce Rubin Associates Public Relations Counselors where he joined a national public relations practice that counsels leading national companies and organizations about strategic, marketing and internal communications, media relations and crisis management. He was responsible for providing public relations counsel to major companies including Humana, Integrated Health Services, Shearson Lehman, Florida Power & Light, Genentech, Johnson & Johnson, ATT and Texaco as well as directing firm promotion efforts. Achieved national recognition for the firm through focused media relations efforts. Acquired new accounts including United Parcel Services and Mercedes Benz. Received a "National Mature Media Award" for a media relations campaign
that promoted the Humana Health Plan.

Certified Expertise

Mike Freedman is one of just a handful of internet marketers who have achieved certification from both of the organizations that offer such designations:

Certified eMarketer (CeM)

"You have successfully passed the Certified eMarketer(CeM) Examination, and have been awarded the CeM designation...By successfully completing this examination you have joined an elite group of marketers worldwide that are committed to e-marketing excellence. I commend you."

John Taylor, CeM, Examiner, Certified eMarketing Associate Program (CeM) Online Instructor
EMarketing Association www.emarketingassociation.com

Certified Internet Marketing and Business Strategist (CIMBS)

"The CIMBS designation indicates to clients and colleagues that you have been admitted to a professional body by meeting pre-determined criteria and demonstrating your professional competence and personal standards of objectivity and integrity." International Internet Marketing Association www.Iimaonline.org

"I am pleased to inform you that your application for CIMBS certification has been reviewed and you are granted the CIMBS professional designation."
Bruce Carter, CIMBS Chair, "The Best of Internet Marketing"
International Internet Marketing Association www.iimaonline.org