6
The Web Site Marketing Group



Books
coverE-Marketing (2nd Edition)
It's the closest thing to a bible for the e-marketing industry. This book is required reading for those who plan to take the test to become a Certified eMarketer (CeM)
coverGonzo Marketing:
Winning Through Worst Practices by Christopher Locke Christopher Locke has forgotten more about marketing than most folks will ever know. Gonzo Marketing is important, funny and true.
coverSmall Pieces Loosely Joined:
A Unified Theory of the Web by David Weinberger The latest rant from one of the co-authors of The ClueTrain Manifesto.
coverDesigning Web Usability :
The Practice of Simplicity by Jakob Nielsen The ultimate guru of online usability's guide to getting it right online.
coverDon't Make Me Think:
A Common Sense Approach to Web Usability by Steve Krug, Roger Black Another very solid and fun book on web site usability issues.
coverEssential Business Tactics for the Net, 2nd Edition
Larry Chase, Eileen Shulock Larry Chase publishes a great e-mail newsletter and seems to know about every cool online marketing resource.
coverIncrease Your Web Traffic in a Weekend (In a Weekend) by William R. Stanek
You can read it in a weekend too. May be especially useful for low-budget sites.
coverStrikingitrich.com (Striking It Rich.com) :
Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of by Jaclyn Easton, Jeff Bezos Easton, a technology writer for the Los Angeles Times, published this book during the boom days, and told the stories of some interesting entrepreneurs who won big-time online.
coverThe Internet Strategic Plan by Martin A. Schulman, Rick R. Smith
coverPermission Marketing:
Turning Strangers Into Friends, and Friends into Customers by Seth Godin, Don Peppers
coverMagical Worlds of the Wizard of Ads:
Tools and Techniques for Profitable Persuasion by Roy H. Williams
coverThe Wizard of Ads:
Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams Roy Williams tells great stories and teaches writers how to persuade. Wizard of Ads is a really fun book - both informational and inspiring.
coverThe Online Copywriter's Handbook:
Everything You Need to Know to Write Online Copy That Sells by Robert W. Bly
coverAdvertising and the World Wide Web (Advertising and Consumer Psychology Series) by David W. Schumann (Editor), et al
coverThe Cluetrain Manifesto:
The End of Business as Usual by Christopher Locke, et al The breakthrough book that explains how markets are conversations and how these conversations are allowing people to reach each other in important and very human ways.
coverSuccessful Affiliate Marketing for Merchants by Frank Fiore, et al
coverPermission-Based E-Mail Marketing That Works! by Kim MacPherson
coverHomepage Usability: 50 Websites Deconstructed by Jakob Nielsen, Marie Tahir
coverAdvertising on the Internet, 2nd Edition by Robbin Lee Zeff, Brad Aronson
coverAdvertising on The Web by Jim Sterne:
One of the first significant books written on internet advertising is still one of the most useful.
coverWeb Pages That Suck:
Learn Good Design by Looking at Bad Design by Vincent Flanders, Michael Willis Flanders and Willis prove that you can learn more from failure than success.