6
The Web Site Marketing Group


Examine Your Marketing

“Never let your ads write checks that your website can’t cash.”
-- Avinash Kaushik

"Search a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads."
-- John Battelle

An accurate analysis of your web site's marketing situation is the best foundation for an effective marketing program. Use these online tools to examine your current marketing status:

Google Page Rank Checker
http://www.prchecker.info
Free checker that tells you the Google page rank of any site you want to examine

WeWeMonitor
http://www.futurenowinc.com/wewe.htm
FutureNow's "unique and free analysis tool that counts certain words on your site that are key indicators of whether your focus is on the customer or not." Make sure the words on your site focus on your customers.

LinkPopularity.com
http://www.linkpopularity.com
Measures link popularity via reverse searches on several important search engines. LinkPopularity,com can even compare your site to your competition on a regular and ongoing basis.

ClickZ CPM Calculator
http://www.clickz.com/cpm-calculator
ClickZ offers an easy-to-use Cost-Per-Thousand calculator.

ROI Calculator
http://www.marketingtoday.com/tools/roi_calculator.htm
This calculator from MarketingToday.com helps compute marketing Return On Investment.

A Dictionary of HTML META Tags
http://vancouver-webpages.com/META/
From Vancouver Pages, includes options for author tags, character set, language and no-robots tags.

Online Meta Tag Generator
http://www.onlinemetatag.com/
This tool generates all the really important Meta tags when you fill out title, description and keyword forms.

KeywordDensity.com
http://www.keyworddensity.com/
Specify a search phrase, and this free service shows you how often it appears on any two web pages you choose.

Help for Dynamic and Complex URLs
http://www.searchtools.com/robots/goodurls.html
This site, maintained by Search Tools Consulting as a service to the Web community, offers tools to help remove barriers that may prevent search engines from indexing web pages.

Spider Simulator
http://www.webconfs.com/search-engine-spider-simulator.php
See your site like a search engine robot with this tool. It also displays the links that will be crawled by a Search Engine when it visits the particular webpage.

Search Engine World Robots.txt Validator
http://tool.motoricerca.info/robots-checker.phtml
According to Search Engine World, 15-20% of robots.txt tags are invalid. Double-check yours with this tool.

The Web Robots Database
http://www.robotstxt.org/wc/active.html
The Web Robots Database, formerly The List of Active Robots, now offers more information on search engine robots.

Search Engine Optimization & Marketing Glossary
http://www.sempo.org/learning_center/sem_glossary/
It helps to know the lingo. Danny Sullivan has edited an important reference sponsored by SEMPO, the Search Engine Marketing Professionals Organization.

SEOBook.com Keyword Tool
http://tools.seobook.com/keyword-tools/seobook/
A great tool from Aaron Wall and his team at SEOBook.com. Learn what search engine phrases are actually used.

Google External Keyword Research Tool
https://adwords.google.com/select/tools.html
Google's Keyword Suggestion Tool allows you to find useful keywords based on search terms or web URLs.

Google External Traffic Estimator
https://adwords.google.com/select/TrafficEstimatorSandbox
Google's Traffic Estimator Tool allows you to estimate traffic based on search terms, budgets and bids.

Email Content Checker
http://www.lyris.com/contentchecker/
Is your e-mail newsletter being trapped by spam filters? This tool from Lyris, a leading e-mail software company, can examine your content and let you know if it might be interpreted as spam by email blocking systems.



Web Site Marketing Group | websitemarketinggroup@gmail.com | 786-390-2301